In an increasingly online world, boat dealers face the challenge of understanding their target audience deeply to create compelling and personalized marketing strategies that stand out among the competition. One effective tool that aids in this process is the creation of buyer personas. These fictional representations of ideal customers enable […]
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Listening to marketing terminology and lingo can often feel like you’re trying to understand a foreign language. Whether you’re a seasoned marketer, just stepping into the field of marketing, or trying to understand how to market your own business, understanding these terms is crucial for effective communication and strategy implementation. […]
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Search engine optimization, frequently referred to as SEO, is the process of getting pages of a website to rank in search engines such as Google. For businesses targeting a local market, having an optimized SEO strategy is very important. Think of how often you’re looking for a store, a restaurant, […]
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Search engine optimization, frequently referred to as SEO, is the process of getting pages of a website to rank in search engines such as Google. In Google and other search engines, the top few results will often feature paid ads after these are the top organic search results. SEO is […]
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If you are looking to grow your business in 2025, one of the most important things you can do is to ensure that your website is up to par. We are a quarter of the way into the 21st century and websites are more important for businesses than ever before. […]
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Search Engine Optimization (SEO) is the backbone of any successful online presence. It’s a multifaceted approach to improving your website’s visibility on search engines like Google, Bing, and Yahoo. Understanding the basics of SEO and implementing an effective strategy is impossible if you don’t know the basic terminology and strategies […]
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The new year is here and with it comes a time of reflection and growth. You are likely starting to make resolutions or goals for your personal life so why not make some for your business too? Even if your business is exceeding your expectations, there are always areas to […]
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As 2024 comes to a close and we approach the new year, your business is probably starting to look at your marketing plans for 2025 to see where there is room for growth and improvement. It’s easy to get caught up in the excitement of change and scrap your entire […]
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The holiday season is a time of giving, gratitude, and community. For businesses, it’s an ideal opportunity to show appreciation to customers, employees, and the community by giving back in impactful ways. Not only does it foster goodwill, but it also strengthens relationships, boosts team morale, and aligns your business […]
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The holiday season can make or break the year for many businesses, especially in retail, hospitality, and e-commerce. As November arrives, the holiday rush is just weeks away, and preparing early is the key to making the most of it. Proper preparation ensures a smooth experience for customers and staff […]
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