Listening to marketing terminology and lingo can often feel like you’re trying to understand a foreign language. Whether you’re a seasoned marketer, just stepping into the field of marketing, or trying to understand how to market your own business, understanding these terms is crucial for effective communication and strategy implementation. […]
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In the digital age, no industry is exempt from the demand for a digital presence, that includes the boating industry! If you aren’t utilizing online channels to promote your boats, services, and events, and reaching potential customers through various strategies like SEO, social media, and email marketing, you could be […]
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Listening to marketing terminology and lingo can often feel like you’re trying to understand a foreign language. Whether you’re a seasoned marketer, just stepping into the field of marketing, or trying to understand how to market your own business, understanding these terms is crucial for effective communication and strategy implementation. […]
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Online reviews shape customer perceptions, and for boat dealerships, even a single negative review can impact sales. Knowing how to manage them properly can make all the difference in protecting your reputation and keeping customers engaged. The Impact of Negative Reviews A bad review doesn’t just hurt feelings—it can affect […]
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As 2024 comes to a close and we approach the new year, your business is probably starting to look at your marketing plans for 2025 to see where there is room for growth and improvement. It’s easy to get caught up in the excitement of change and scrap your entire […]
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The holiday season can make or break the year for many businesses, especially in retail, hospitality, and e-commerce. As November arrives, the holiday rush is just weeks away, and preparing early is the key to making the most of it. Proper preparation ensures a smooth experience for customers and staff […]
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In digital marketing, one-size-fits-all content rarely works. Customers go through a journey that starts from the moment they realize they have a problem and continues until they find a solution. This process is known as the buyer’s journey, and creating content that speaks to each stage is essential for nurturing […]
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In our highly competitive digital market, building a strong brand identity is crucial for businesses looking to stand out and connect with their audience. Your brand identity is more than just a logo or color scheme, it’s the entire perception of your business in the eyes of consumers. A consistent […]
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In the world of digital marketing, understanding the nuances between B2B (Business-to-Business) and B2C (Business-to-Consumer) marketing is crucial for crafting effective strategies. While both types of marketing share the ultimate goal of driving sales and building brand awareness, they cater to different audiences, involve distinct buyer journeys, and require tailored […]
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As summer draws to a close, businesses should start gearing up for the holiday season rush. The end of summer is the perfect time to begin preparations to ensure a smooth and successful holiday season. In this blog, we’ll cover a comprehensive checklist to help you get ready to make […]
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