Social Media and Marketing Trends to Watch in 2024

The world of social media and digital marketing is constantly evolving, and as we step into 2024, it’s important to stay up to date on the latest trends. With the ever-changing landscape of technology and consumer behavior, businesses need to adapt their strategies to remain relevant and successful. In this blog, we’ll explore some of the upcoming social media and marketing trends to watch in 2024 that may be helpful to incorporate into your marketing strategy.

Continued Rise of Social Commerce

Social commerce, the fusion of e-commerce and social media, has been on the rise for the past few years. In 2024, we can expect this trend to continue to gain momentum. Platforms like Instagram, Facebook, Pinterest, and most notably TikTok, have introduced features that allow users to shop directly from their feeds, making it easier for businesses to sell products. Over the last few months, TikTok Shop has revolutionized the platform and changed the way creators and brands are utilizing the app. To stay competitive, companies with online storefronts should optimize their social commerce strategies to stay relevant in this changing marketplace.

Use of Temporary Content and Stories

Temporary content, also known as ephemeral content, like Snapchat and Instagram Stories, will remain a key element in social media marketing strategies. Its temporary nature appeals to the FOMO (Fear of Missing Out) psychology of users, encouraging them to engage with content in real time. In 2024, we can expect more creativity in the way brands use Stories, including interactive polls, shoppable links, and behind-the-scenes glimpses. Stories offer a more informal and personable way to engage with your audience. Utilize them to show potential customers more about your company’s culture and in-house behind-the-scenes content. 

All Forms of Video Content 

Video content has been a dominant force in the social media landscape for years, and this trend shows no sign of slowing down in 2024. Short-form videos, live streaming, instructional videos, webinars, and interactive video content will continue to engage audiences. To stay relevant, businesses will need to incorporate high-quality video content that tells a compelling story, educates, or entertains their audience. If your business is planning to incorporate video into its 2024 marketing strategy, the lighting, video, and sound quality of the content is paramount. With the popularity of platforms that solely consist of video content like YouTube and TikTok, users are accustomed to a certain quality of content when it comes to videos. This doesn’t mean you need to spend a lot on equipment, but utilizing a camera or newer phone, a microphone, and a ring light or space with good natural lighting can revolutionize the impact of your video content!

Sustainability and Social Responsibility

Consumers are increasingly conscious of the environmental and social impact of their choices. Brands that align themselves with sustainability and social responsibility will gain a competitive edge. In 2024, expect to see more businesses incorporating sustainability into their messaging and operations, showcasing eco-friendly practices, and supporting social causes. Smaller businesses often benefit from the sustainability and social responsibility mindset unintentionally as they are inherently seen as a more sustainable and socially conscious choice for consumers compared to engaging with large corporations. 

Importance of Niche Communities and Micro-Influencers

As mega-influencers reach celebrity status they become unrelatable to the average consumer. Consumers, now more than ever, are seeking more authentic and relatable content. Niche communities and micro-influencers who cater to specific interests and offer relatability and reliability will gain prominence. Brands will partner with smaller influencers who have a highly engaged, dedicated following, as they can provide more targeted and authentic marketing.


One of the most important things to remember when it comes to your marketing and social media strategy is that consistency is key! If you’re a small business dipping your toe into marketing and social media strategy for the first time, don’t worry about things like influencer marketing or creating high-quality video series right away. Start by posting consistently on your social platforms. Then you can experiment and figure out which top strategies will actually be useful for your business! If you’re looking for help with your social media and marketing in 2024, Blackbear Marketing is at your service! We can help with all of your digital marketing needs, just get in touch!