The boating season is quickly coming to an end. While you are likely still overwhelmed with inquiries, services, and deliveries, planning for the off-season will help you keep up a strong stream of revenue. Digital marketing can help you reach a large demographic, including serious buyers. Promoting upcoming promotions, inventory, and service offers will help you reduce gaps in revenue during the transition of the seasons. In this blog, we’ll explore why the end of summer is an important time for a strong digital marketing strategy.
Why Is the End of Summer a Good Time for a Digital Marketing Push?
Capitalize on End-of-Season Urgency
As the boating season comes to an end, dealers will usually run promotions for Labor Day and in anticipation of the arrival of new inventory. These sales help create a sense of urgency for buyers that you can capitalize on with strong digital marketing. Focus on the sense of urgency for discounted prices. Depending on where your dealership is located, you can also capitalize on boaters looking to get a boat to enjoy the last few weeks of warm weather before temperatures start to drop.
Clear Out Aging Inventory
New models are being released right now, which means your dealership is likely trying to clear out old inventory. If you’re planning ot offer discounts on this inventory, a combination of social media, email campaigns, and digital ads can help you find customers ready to buy with the low price incentives. This campaign can also remind customers who are looking for new inventory that models are beginning to arrive.
Generate Next-Season Pre-Order Buzz
Now is the time to start generating buzz for your incoming inventory. Whether you’re looking to run pre-order discounts or have customers secure limited inventory, targeted ads and email campaigns can help you secure revenue as we head into the slower seasons.
Secure Off-Season Service Revenue
The transition from the end of boating season to the beginning of the off-season is a great time to secure off-season service revenue. While your demographic looking to purchase a boat in the fall and winter can fluctuate, there will always be a demographic in need of services. Now is the time to utilize social media, email, and possibly ads to promote services like winterization, storage, detailing, maintenance, and any promotions.
Target Highly-Motivated Buyers
During the colder months, buyers tend to be more highly motivated. Your dealership won’t be seeing customers influenced by the warm weather looking to buy a boat on a whim and swiftly changing their minds. You’re able to utilize targeted strategies to reach serious buyers and provide them with focused service in the off-season, leading to more likely sales.
Why Do I Need Professional Help For My Digital Marketing?
Technically, you don’t. You can create and execute a digital marketing strategy for your boat dealership on your own. However, planning, creating, and scheduling compelling digital content is incredibly time-consuming, especially if you’re trying to teach yourself strategies and tools as you go along. The more modalities you’re looking to add to your digital marketing, like social media, email campaigns, and digital advertising, the more learning, prep, and execution time you’ll need to build into your schedule. Hiring professional digital marketers can help you get an excellent digital marketing strategy and give you time back to spend on your business. Professionals are professionals for a reason. Just like you know the ins and outs of the boating industry, marketers know the ins and outs of digital marketing.
Who Can Help Me With Digital Marketing For My Boat Dealership?
Are you ready to make the most of the end of summer and amp up your digital marketing strategies? Blackbear Marketing has got you covered! We specialize in full-service digital marketing for boat dealers across the country! Get in contact with us so we can discuss how best to position your dealership going into the off-season!
