There’s a lot to know and learn when it comes to digital marketing for your boat dealership. You may have heard the term SEO and wondered if that was important for your dealership, and the answer is yes! SEO, specifically local SEO, is incredibly important for boat dealerships. This is what will help customers in your area find you first when they are searching for boats or dealers near them. In this blog, we’ll discuss why local SEO is important for your dealership and some effective strategies!
Why Is Local SEO Important?
As a boat dealer, you are looking for customers within a general local radius. Depending on the size of your franchise and the area you’re in, the size of your local area may differ, but ultimately, you are still looking to target locally. This is why local SEO is so important for your boat dealership. You want to ensure that when someone near you is starting their search for a boat, you are coming up at the top of the search. If you don’t place an emphasis on local SEO, your competitors will show up first and have the opportunity to take your potential customers.
How Do I Utilize Local SEO For My Small Business?
Google My Business
If you haven’t yet claimed your Google My Business profile, that’s step one. It’s free, and it can significantly boost your local SEO ranking. When claiming your Google My Business profile, be sure to provide all the important information about your dealership, including your name, telephone numbers, address, and accurate business hours.
Add localized content
If you want to ensure Google understands the relevance of your dealership to local search queries, you must publish content that’s targeted at locals—blog about local activities, events, and news to gain attention from local customers.
Ensure your website is mobile-friendly
About 50% of mobile search queries are for local businesses. If your website is not optimized for mobile, you are missing out. While local queries for boat dealerships aren’t limited to when potential customers are on the go using their mobile devices, having a mobile-optimized website is still important for local SEO and general usability. Not having a mobile-optimized website can cause you to lose business to your competitors.
Use geo-targeting keywords for title tags.
Be sure to use your location-specific keywords in the title tags. This is the best way to let the search engines know that your website is relevant to a locality/city. Example title tags include “New Pontoons For Sale in Las Vegas, NV” and “Anchor Marina | Boat Dealer in Portland, ME”.
Can I Do SEO By Myself Or Do I Need To Hire Someone?
Technically, you can do SEO on your own. If you are currently running your dealership’s social media platforms and maintaining your website, then you have access to the canvas that you’ll be doing most of the SEO work on. However, it’s important to know that SEO is not a one-time overhaul of your website. You can’t just commit a few hours to optimizing your website and then call it a day. An intensive SEO strategy requires continued evaluation of your website and social media. This can include creating new blog posts monthly that include keywords that you are hoping to rank for, combing through your website and adding backlinks, maintaining your boat listings, and utilizing industry tools that assess the strength of your website’s SEO.
Where Can I Find Someone To Do SEO For My Boat Dealership?
Understandably, you may be thinking that you don’t have enough time to dedicate to implementing a strong SEO strategy while running your business, which is why Blackbear Media is here to help! We help businesses across the country with their SEO strategy. We also have package options for website maintenance, social media marketing, lead generation, and more! If you’re interested in finding out more about how we can help you get your content in front of the right people while you focus on business, get in touch!
