If you are looking to grow your business in 2025, one of the most important things you can do is to ensure that your website is up to par. We are a quarter of the way into the 21st century and websites are more important for businesses than ever before. A customer’s trust and confidence in a brand often start when they visit a website. This is why having an old and dated website can be detrimental to your business. In this blog, we’ll cover a few of the things that could be making your website lose customers and some of the ways bad web design can be affecting your business.
What Is Making My Website Unappealing To Customers?
A plain website without any visual appeal
Design is not mobile-friendly
Poor quality or lack of photos
Website takes too long to load
Cluttered layout
Bad user experience
Too many fonts and colors
Slow loading times
Content issues – lack of content, frequent typos & errors, inaccurate or dated information
How Can Bad Web Design Affect My Business?
Tarnishes your credibility
If your website isn’t up to standard, your qualifications, your skills, and the quality of your product or services won’t matter. Your credibility will take a huge hit and your visitors will simply leave your site in search of a website that can offer a better impression and experience.
Visitors may assume you are out of business
Having a well-maintained website is such a common practice that an unattractive, outdated website can create the impression that perhaps you are no longer in business. Your visitors may wonder what happened and simply leave your site.
You look out of touch which can lose trust in your brand
An outdated website tells your visitors you are not keeping up with the times. Worse yet, they may feel you aren’t bothered about staying up-to-date. This impression will lead to an assumption that perhaps this holds true for your product/service too. Users will generate an opinion about your website and subsequently your brand within a few seconds of landing on your website so you only have that much time to start developing trust for your brand.
It will fail to generate customers
Even if your website is generating a decent amount of traffic, it may not necessarily result in conversions if your customers have a hard time navigating the site or leave quickly after visiting. What’s the point of a website that brings traffic but isn’t able to convert them into leads/customers?
Your competition is surging ahead
When customers are leaving your site frustrated – either because of complicated forms, broken links, or poor navigation – they are going to find your competitor’s sites instead. Having an outdated site is essentially sending your customers to your competition.
Who Can Help Me Improve My Website?
Whether you are building a new business in 2025, looking to develop a website for your current business, or want a complete overhaul of an existing website, Blackbear Marketing can help! Get in contact with us so we can discuss what your business needs and how we can help get you there!