As 2024 comes to a close and we approach the new year, your business is probably starting to look at your marketing plans for 2025 to see where there is room for growth and improvement. It’s easy to get caught up in the excitement of change and scrap your entire marketing plan for something new but that usually isn’t necessary! When creating a new marketing plan consider what needs an adjustment, what needs to go entirely, and what works but can be expanded on! In this blog, we’ll cover some of the main areas you should be looking at when reviewing your current digital marketing plan and strategizing for the new year!
What Should I Be Focusing On For My Digital Marketing Strategy
SEO Strategies
Whether you are a brick-and-mortar business that only serves local customers or an online business that ships internationally, search engine optimization (SEO) should be high on your priority list for 2025 if it isn’t already. Search engine optimization allows your business to rank well on search engines like Google without having to pay to advertise to be at the top of the page.
Digital Ads
If you aren’t running digital ads you could be missing out on an entire market of customers. Even for local businesses, digital ads are a great way to reach customers who live in or frequent your area. Digital ads can be a great way for you to start advertising on a small budget as most platforms will still get you results with less cash flow.
Website Optimization
Going into 2025, if your business does not have a quality website you are absolutely missing out on potential customers and leads. Even if you can’t ship a product or schedule appointments online, your business should still have a website. Quality websites help build trust and provide information to potential customers. It’s important that your website is optimized to be both user-friendly and aesthetically pleasing. In the age of smartphones, it’s also critical that your website be optimized for mobile devices, especially if you are a local business. Having a website optimized for mobile devices will help you capture on-the-go customers in your area.
Brand Identity
Having a solid brand identity helps you become recognizable in your community and can help build trust with potential and existing customers. Having cohesive branding allows your customers to quickly recognize your business, helps foster trust, creates loyal customers, and sets you apart from the competition.
Understand Your Audience
A critical part of marketing your business is knowing who you are marketing to. Understanding your audience and their habits can help you make decisions about where you put your digital marketing efforts, what platforms you advertise on, and what kind of content you create to establish trust. Market research not only allows you to better understand your audience but can also aid in helping you set realistic goals and expectations for your business in the new year.
Email Marketing
Even with the rise of social media, email marketing is still a powerful tool in lead generation and digital marketing. Emails reach your customers and leads directly and unlike other forms of advertising are easily savable for customers to return to when they’re ready. Emails have the ability to generate leads, sell, educate, and entertain your audience. Email marketing is a powerful tool to have in your digital marketing toolbox.
Social Media Presence
Not having a social media presence is putting your business at a distinct disadvantage in the modern era. Even if you feel your business has nothing interesting to post on social media, posting about current offers, new products, or behind-the-scenes of your business can help build trust with customers. Social media puts a face and ethos behind a brand which helps customers develop trust in your business. Social media marketing is a critical component of a digital marketing plan for 2025.
Where Can I Find Digital Marketing Help?
Trying to run a small business is hard enough but trying to market your small business can often feel impossible! If you’re ready to step up your marketing game in the new year, Blackbear Marketing can help! Get in contact with us so we can discuss what your business needs are and how we can help get you there!
