To many, market research may seem like something large corporations do when they have varied demographics. You may think that boat dealers know who’s buying their products and don’t need to spend time analyzing the market, but that’s not true! Market research does more than figure out who is buying […]
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How much of your time do you spend on a mobile device? How much of your web browsing do you do on either a smartphone or a tablet? Now think about how many times you’ve been browsing online while on your phone and tried visiting a website just to discover […]
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In digital marketing, one-size-fits-all content rarely works. Customers go through a journey that starts from the moment they realize they have a problem and continues until they find a solution. This process is known as the buyer’s journey, and creating content that speaks to each stage is essential for nurturing […]
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Are you looking for ways to market your boat dealership on social media? Have you heard the term short-form video content but aren’t really sure what it means, why it’s important, or how you could incorporate it into your dealership’s marketing strategy? Well, you’re in luck! This blog will explore […]
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As we welcome the new year, you are probably starting to think about what your marketing plan for the year will look like and what changes you’re going to make in 2026. Whether you have a solid digital marketing plan and just want to make a few changes for the […]
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A misconception about boat dealerships is that marketing should slow down when boaters slow down, but that’s not the case! While boaters may not be out on the water, they are still performing maintenance on their boats, shopping for upgrades, and starting to plan out purchases for the spring. Putting […]
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To truly thrive and attract local customers in the digital market, you need to harness the power of Local SEO (Search Engine Optimization). Local SEO focuses on optimizing your online presence to attract more business from relevant local searches. In this blog, we’ll explore the basic concept of SEO and […]
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Content marketing can take on various forms depending on what is best for your business. This can include blog posts, videos, social media updates, infographics, eBooks, webinars, and more. The primary goal of content marketing is to provide your target audience with content that educates, entertains, or solves their problems, […]
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Boat buyers don’t just “walk into a dealership” anymore. Their journey starts online — scrolling social feeds, browsing marketplace listings, comparing dealer websites, or asking Google (and increasingly AI tools like ChatGPT) for recommendations. By the time they pick up the phone or set foot on your lot, they’ve already […]
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If you’re still marketing like it’s 2019, you’re already behind. The leads aren’t the same. The buying process isn’t the same. And the old playbook — post a listing, run a promo, hope they call — just isn’t getting it done. These days, buyers are taking their time. They’re showing […]
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