Author: Angelo Sica

Back to Basics: Understanding Market Research

What is Market Research? At its core, market research is the process of gathering, analyzing, and interpreting information about a market, including its consumers, competitors, and industry trends. It’s about uncovering insights that drive strategic decision-making and enhance the effectiveness of marketing efforts. Market research helps businesses understand their target […]

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The Power of Social Media Marketing for Small Businesses

In today’s digital world, social media has become more than just a platform for staying connected with friends and family. It has evolved into a powerful tool for businesses to reach and engage with their target audience in meaningful ways. For small businesses in particular, harnessing the potential of social […]

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How Do I Generate More Leads and Revenue from My Website?

Your website is a crucial tool for your business. Whether you are looking to make eCommerce sales, generate leads for your sales team, or increase traffic to your store, when done right, your website can help generate leads 24/7 and in turn boost revenue. You may offer the best product/service […]

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13 SEO Tips for Search Engine Success

Online users carry out over 2.8 million searches a day. And that’s only on Google. Add to that the fact that 67% of the clicks (the lion’s share) go to the first 5 results. So, a first-page position can make a huge difference to your business. How can I get […]

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How Bad Design Can Negatively Affect My Website

Acquiring new customers is difficult. Why make it harder by sticking with an unattractive website that puts off visitors? Imagine this situation. Carl got to know about your business and is excited to know more about your product/service. Perhaps he was referred to you by an existing customer. (How wonderful!) […]

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Importance of local SEO for your business

A couple of decades ago, when you wanted to find a local business, you had to look up the Yellow Pages or rely on ads in the papers. Today, all you need to do is open the Google app on your smartphone and punch in your search query, whether you […]

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